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    Principles
    AccessibilityCognitive LoadContent OptimisationInformation ArchitectureLanguageVisual Design
    Design Foundations
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    Design Principles

    Our Design Principles are the heart of how we should build experiences across the FGH digital platform, they're important whether you're a designer creating emails and homepages, or a developer creating product wide applications.

    Accessibility
    We care about creating designs that are inclusive, serving as many people as possible.
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    Cognitive Load
    Cognitive load refers to the amount of information our working memory can store.
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    Content Optimisation
    We use content optimisation as one of the key processes to improve the way FGH products deliver content.
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    Information Architecture
    We use (IA) to organise, structure and label content to help our users find information easily and complete a task.
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    Language
    Language involves the communication between users and our digital products.
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    Visual Design
    Visual design focuses on improving the user experience through considering the effects of a number of key elements
    Learn about visual design Arrow